Jonas, owner
Copper Kettle · Brewery taproom
Friday is booked out by Wednesday now. The pour Reels did that.
Social media
Run your marketing on Instagram.
Publish feed posts, Stories, Reels and carousels to Instagram.
The audience
Who you reach on Instagram.
Leisure browsing and visual discovery. People follow taste, faces and niches, not companies; buying happens after repeated exposure, rarely on first touch. For a small business the account is a living shop window: the question a visitor answers in five seconds is 'do I like these people and what they make'.
Best practices
What works on Instagram.
3-5 feed posts a week, Stories most days to keep presence between posts. Reels whenever you have motion worth showing — they carry the most reach.
How often
4posts a week
What works
Visual-first: native-feel photos, carousels and Reels. Carousels get saved (educational lists, step-by-steps); Reels get discovered; Stories keep existing followers warm with polls, questions and behind-the-scenes.
How to write
Front-load the caption hook — only the first line shows before the fold. Write like a person, not a brand. 3-5 niche hashtags max; more reads as spam and adds nothing.
Good to know
Consistency and saves beat likes. Real faces and behind-the-scenes outperform polished graphics for small brands.
What to measure
By objective: saves and shares (content quality), profile visits and follows per reach (discovery working), DM conversations and link taps (conversion working). Likes are the vanity number; reach without profile visits means the content entertains but does not sell.
What to avoid
Polished ad-style posts with no faces; ignoring Stories between posts; broadcast tone with no replies; long gaps then bursts; a bio link that goes to a generic homepage; measuring likes and stopping there.
What Huuve does for you
What Huuve posts for you on Instagram.
Post
Single image or video feed post.
Single image or video, 1:1 or 4:5. Strong visual, caption hook in line one, CTA at the end.
Carousel
Multi-image/video feed post (up to 10 slides).
5-10 slides, 4:5. Slide 1 is the hook, last slide the CTA. Educational lists and step-by-steps get saved — saves are the strongest signal.
Story
Full-screen vertical, gone after 24 hours.
9:16 full-bleed, ephemeral and casual. Use interactive stickers (polls, questions) and the link sticker; shoot native, not repurposed.
Reel
Short vertical video for the Reels feed.
9:16, 7-30 seconds. Hook inside 3 seconds, on-screen captions (most watch muted), trending audio, make it loop cleanly.
Start marketing on Instagram.
- 1Connect Instagram
- 2Approve your posts
- 3Go live
Mira, photographer
Mira Lund Studio · Photographer
Bookings for next spring filled in October. The reveal Reels did it.
Maria, owner
Amber Lane Coffee · Café & roastery
+40%since Huuve
Revenue is up almost 40% since Huuve took over the posting. Customers mention our posts at the counter now.
Start your marketing now.
Connect Instagram and try it today. You see every post, your numbers and everything Huuve does. Nothing goes live before you say yes.
First week $29. Cancel anytime, in two clicks.