The marketing playbook for real estate
Which channels real estate should be on, how often to post on each, and why. The plan Huuve runs every week.
The plan Huuve runs for agencies: 3 channels, what goes on each one and why. The week Harbor & Main Realty gets.
6 posts a week. Listings are content. Dusk exteriors and walkthrough Reels reach buyers before the portals do.
4 posts a week. Where the sellers in your area actually are. Just-sold posts with real numbers win the next listing.
Google Business Profile
2 posts a week. 'Real estate agent near me' goes to whoever looks active. Every listing post keeps you at the top.
SEO
Buyers and sellers read your website to see your listings and your results.
Meta Ads
Buyers and sellers are on Facebook and Instagram, and ads put your listings in front of them. Huuve plans and writes the ads and you approve every one.
Google Ads
People search for an agent or a property near them, and a Google ad puts you at the top. Huuve plans and writes the ads and you approve every one.
Radar (external feedback)
People ask for an agent and talk about the local market online, and Radar finds those posts. You answer the ones that matter first.
What to post
The kinds of posts that bring real estate customers, and how much of each.
Homes for sale (40%)
Listings shown well: photos, a short tour, what makes each home special. It sells the home and shows sellers how you market theirs.
- Send the photos of a new listing
- Film a 30-second walk through the best room
- Tell us the one thing buyers will love about the home
You make these. Huuve asks you for them each week.
Sold and happy clients (20%)
Homes you sold and what clients say. Sellers pick the agent with proof of results.
- Tell us about a home you sold this month
- Take a photo of a client with the keys, with their permission
- Share a review a client left
You make these. Huuve asks you for them each week.
The neighborhood (20%)
Local spots, schools, parks and what living there is like. Buyers move to an area, not only a house.
- Take a photo of a favorite cafe or park in your area
- Tell us three reasons people move to your area
- Name a local event coming up
You make these. Huuve asks you for them each week.
Market updates (20%)
Prices, demand and advice for buyers and sellers. It makes you the agent people ask before they decide.
- Tell us how prices moved in your area this month
- Name one thing sellers should fix before listing
- Tell us the question buyers ask you most right now
Huuve makes these from what it knows about you.
