Brand assets

The wave, and how to use it.

Everything you need to put Huuve in an article, a deck or a partner page: the marks, the colours, and the short list of rules that keeps them recognisable. Take what you need, no permission required.

The marks

Huuve The wave

The wave

The primary mark. Gradient stroke on a transparent ground, for light backgrounds.

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Huuve The wave on dark

The wave on dark

The same gradient file, on a dark ground. The gradient holds up on black, so reach for this before reaching for the white mark.

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Huuve Rounded tile

Rounded tile

The app icon: gradient tile, white wave, app-store corner radius. Use it wherever an app icon belongs.

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Huuve Square tile

Square tile

Full-bleed gradient square, white wave. For avatars and any frame that crops its own corners.

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The colours

The gradient is for brand surfaces. Coloured text is always the accent green, never the gradient, and never inside a sentence.

Gradient start

#9768B4

The wave's purple end.

Gradient end

#D6595E

The coral it settles into.

Accent

#0F7A4F

The one colour for coloured text.

Ink

#000000

Type, and the buttons.

The typeface

Inter, everywhere, in one weight range. There is no second typeface in the brand, so set anything about Huuve in Inter or in whatever your own publication uses. Never rebuild the name in a display face.

The rules

Please do

  • Use the marks exactly as they come, at any size that keeps the wave legible.
  • Leave clear space around the mark, at least the height of its own stroke.
  • Put the gradient mark on any ground it reads on, light or dark. It is the only mark.
  • Write the name as Huuve: one capital, never HUUVE, never Huuve.com in prose.

Please don't

  • Recolour, rotate, stretch or add effects to the mark.
  • Rebuild the wordmark in another typeface, or letterspace it.
  • Place the gradient mark on a busy photo or a mid-tone that swallows it.
  • Use the marks to imply Huuve endorses or partners with you when it does not.

Something you need that is not here? Get in touch and we will send it over.