A product studio for the AI era.

Huuve builds AI-native applications — products we own, like Clintro and ShopCMO, and apps we build for clients through our consulting and development services.

The story

Huuve started from a simple observation: AI changed what a small team can ship. Products that used to need a department now need a sharp spec, a lean stack and relentless iteration — so we built a studio around exactly that.

We run our own products and take on client work with the same playbook and the same codebase kernel. Everything on this site — including most of the blog you'll find here — is produced by the kind of AI workflows we set up for clients. We eat the cooking.

Huuve was founded by Jakob Nørgaard, who still writes the specs, reviews the code and answers the intro calls.

What we believe

AI-first, not AI-flavored

We don't sprinkle AI on top. Products start from the question "what would this look like if AI did the work?" — content engines, agents and automation are the backbone.

Minimal dependencies

One stack (Nuxt + Cloudflare + Firebase), everything else via API. Every dependency we don't add is one that can't break, bill or leak.

Ship, measure, repeat

Weeks to launch, not quarters. Real users beat roadmap theatre, and small systems keep products easy to change.

The products

Want to work with us?

Whether it's consulting, a build, or just a question about something we wrote — say hi.