The marketing playbook for agencies
Which channels agencies should be on, how often to post on each, and why. The plan Huuve runs every week.
The plan Huuve runs for agencies: 4 channels, what goes on each one and why. The week Studio North gets.
4 posts a week. Where the briefs come from. Client-work breakdowns book discovery calls.
3 posts a week. Where the team gets seen. Faces outperform logos 4:1.
X (Twitter)
2 posts a week. Sharp takes travel. One line about websites brought two briefs.
LinkedIn Ads
Your buyers are on LinkedIn, and ads put your best case study in front of the right people. Huuve plans and writes the ads and you approve every one.
Google Ads
People search for an agency in their niche, and a Google ad puts you in front of them. Huuve plans and writes the ads and you approve every one.
Radar (external feedback)
Founders ask for agency recommendations online, and Radar finds those requests early. You answer the ones that matter first.
What to post
The kinds of posts that bring agencies customers, and how much of each.
Work you are proud of (35%)
Finished projects with the result they brought. Clients buy an agency for its work, so show it.
- Send the before and after of a project you finished
- Share the result a client got: more sales, leads or visits
- Pick your favorite piece from this month and say why it works
You make these. Huuve asks you for them each week.
How you think (25%)
Your point of view on your field: what works, what is overrated, what is changing. It shows clients how you would think about their problem.
- Tell us one mistake you see clients make again and again
- Give your take on a trend everyone talks about
- Name a tool or method your team swears by
Huuve makes these from what it knows about you.
Behind the scenes (20%)
The team at work: sketches, meetings, the messy middle of a project. It makes the agency feel human and lets clients picture working with you.
- Take a photo of the whiteboard after a workshop
- Film 15 seconds of the team reviewing a design
- Take a photo of the first rough sketch of a project
You make these. Huuve asks you for them each week.
Client stories (20%)
One client's problem, what you did and what changed. Case studies turn interest into a booked call.
- Tell us about one client: the problem, what you did, the result
- Ask a client for two sentences about working with you
- Share a number that proves the result
Huuve makes these from what it knows about you.
