The marketing playbook for salons & clinics
Which channels salons & clinics should be on, how often to post on each, and why. The plan Huuve runs every week.
The plan Huuve runs for salons: 4 channels, what goes on each one and why. The week Salon Aurelia gets.
5 posts a week. Transformations are your engine. Before-and-after posts book more consultations than everything else you post combined.
Google Business Profile
3 posts a week. 'Hair salon near me' is how new clients find you. Fresh posts put you above the salons that never update.
3 posts a week. Your regulars rebook here. Last-minute opening posts fill canceled slots within the hour.
TikTok
2 posts a week. Where your under-30 clients scroll. One good transformation clip outreaches a month of feed posts.
SEO
People check your website for treatments, prices and how to book.
Meta Ads
New clients follow transformations on Instagram, and ads put your best before-and-after in front of them. Huuve plans and writes the ads and you approve every one.
Google Ads
New clients search for a salon near them, and a Google ad puts you at the top. Huuve plans and writes the ads and you approve every one.
Radar (external feedback)
Clients review every salon and ask for recommendations online, and Radar finds those posts and reviews. You answer the ones that matter first.
What to post
The kinds of posts that bring salons & clinics customers, and how much of each.
Before and after (40%)
The change you made for a client, side by side. It is the work people come for, and it books consultations.
- Take a before photo when a client sits down
- Take the after photo in good light
- Film 10 seconds of the reveal, with the client's permission
You make these. Huuve asks you for them each week.
Your work, day to day (25%)
The salon at work: tools, products, the team busy with clients. It shows the care and makes people feel welcome before they visit.
- Film 10 seconds of a color being mixed
- Take a photo of your station set up in the morning
- Take a photo of the team between appointments
You make these. Huuve asks you for them each week.
Care tips (20%)
Simple advice for hair, skin or nails between visits. It shows your expertise and keeps clients coming back to you.
- Tell us the aftercare tip you give every client
- Name one product you recommend this season and why
- Tell us the most common mistake clients make at home
Huuve makes these from what it knows about you.
Offers and open slots (15%)
Free slots, new treatments and seasonal offers. It fills the calendar this week.
- Tell us which slots are still free this week
- Name a new treatment you want to promote
- Tell us about a seasonal offer
Huuve makes these from what it knows about you.
