The marketing playbook for local services
Which channels local services should be on, how often to post on each, and why. The plan Huuve runs every week.
The plan Huuve runs for trades: 3 channels, what goes on each one and why. The week Brightside Electric gets.
Google Business Profile
5 posts a week. 'Electrician near me' decides who gets the call. Posts with real job photos rank you above the competitors who post nothing.
5 posts a week. Where your town asks for recommendations. Helpful answers turn neighborhood threads into booked jobs.
3 posts a week. Homeowners check your feed like a portfolio. Before-and-after panel shots build trust before the first call.
SEO
People search for a local service, and your website shows what you do and how to book.
Google Ads
People search for a plumber or an electrician near them, and a Google ad gets you the call. Huuve plans and writes the ads and you approve every one.
Meta Ads
Homeowners on Facebook ask for recommendations, and ads put your best jobs in front of them. Huuve plans and writes the ads and you approve every one.
Radar (external feedback)
People ask for a recommendation in local groups and forums, and Radar finds those requests while they are open. You answer the ones that matter first.
What to post
The kinds of posts that bring local services customers, and how much of each.
Jobs you finished (40%)
Real jobs, shot on site: the problem, then the fix. When someone searches for help nearby, real work wins the call.
- Take a before photo when you arrive at a job
- Take the after photo before you pack up
- Film 10 seconds of the finished work
You make these. Huuve asks you for them each week.
Tips for homeowners (25%)
Simple advice that helps people avoid problems or know when to call. It makes you the expert they remember.
- Tell us the most common problem you fixed this month
- Name one warning sign homeowners should not ignore
- Tell us a small fix people can do themselves
Huuve makes these from what it knows about you.
Your team and your van (20%)
The people who show up at the door. People let in tradespeople they feel they already know.
- Take a photo of the team by the van in the morning
- Take a portrait of a team member with one line about them
- Film 15 seconds of you explaining what you love about the job
You make these. Huuve asks you for them each week.
Reviews and offers (15%)
What customers say, plus seasonal offers and open slots. It gives people a reason to book now.
- Share a review a customer left this week
- Tell us if you have open slots next week
- Name a seasonal check or service to promote
Huuve makes these from what it knows about you.
