The marketing playbook for bars & breweries
Which channels bars & breweries should be on, how often to post on each, and why. The plan Huuve runs every week.
The plan Huuve runs for bars: 4 channels, what goes on each one and why. The week Copper Kettle gets.
4 posts a week. Where Friday gets planned. Pour clips under ten seconds fill the taproom.
3 posts a week. Where the quiz teams live. Tuesday posts sell out Thursday.
Google Business Profile
2 posts a week. Shows up when locals search 'bar near me'. What is on tap wins the map pack.
Meta Ads
People plan their night out on Facebook and Instagram, and ads fill the room for your events. Huuve plans and writes the ads and you approve every one.
Radar (external feedback)
People ask where to go for a drink and review every bar in town, and Radar finds those posts. You answer the ones that matter first.
What to post
The kinds of posts that bring bars & breweries customers, and how much of each.
What is on tonight (35%)
Events, live music, quiz nights and specials. It gives people a reason to come in this week, not someday.
- Tell us what is on this week: music, quiz, a match
- Take a photo of the chalkboard with today's specials
- Film the band setting up before the doors open
You make these. Huuve asks you for them each week.
Drinks up close (30%)
New beers, cocktails and seasonal pours, shot close up. Good drink photos make people thirsty and curious.
- Take a close photo of a freshly poured new beer
- Film the bartender making this week's cocktail
- Take a photo of the tap list when something new is on
You make these. Huuve asks you for them each week.
The people and the place (20%)
The crew, the regulars, the room on a busy night. People go where the atmosphere looks good.
- Take a photo of the bar crew before the evening rush
- Ask a regular if you can take their picture at the bar
- Film 10 seconds of a full room on a good night
You make these. Huuve asks you for them each week.
How it is made (15%)
Brewing, mixing and the stories behind your drinks. It shows the care and makes your place different from the chain down the street.
- Film a step of the brewing process
- Tell us the story behind one beer's name
- Take a photo of the ingredients for a new recipe
You make these. Huuve asks you for them each week.
