The marketing playbook for yoga & fitness studios
Which channels yoga & fitness studios should be on, how often to post on each, and why. The plan Huuve runs every week.
The plan Huuve runs for studios: 5 channels, what goes on each one and why. The week Willow & Bend gets.
5 posts a week. Beginner content converts best for you: 8 of the last 12 course signups came from posts like these.
TikTok
4 posts a week. Where your next beginners scroll. This exact format filled another studio's intro course in a week.
3 posts a week. Where your members answer. Question posts triple your comments, and comments carry you into more feeds.
Google Business Profile
2 posts a week. 'Yoga near me' is searched thousands of times a month in your city. This is how you show up first.
Meta Ads
People near you follow studios on Instagram and Facebook, and ads fill your intro course. Huuve plans and writes the ads and you approve every one.
Google Ads
People search for yoga near them, and a Google ad puts you at the top. Huuve plans and writes the ads and you approve every one.
Radar (external feedback)
People ask for a studio and read reviews of every studio, and Radar finds those posts and reviews. You answer the ones that matter first.
What to post
The kinds of posts that bring yoga & fitness studios customers, and how much of each.
Classes in action (35%)
Real classes, real people moving. It shows the energy of the studio and helps a newcomer picture their first class.
- Film 10 seconds of a class in full flow
- Take a photo of the room set up before the first class
- Ask members if you can take a group photo after class
You make these. Huuve asks you for them each week.
Teachers and trainers (20%)
The people who lead the classes. Newcomers choose a studio for the teacher they feel at ease with.
- Take a portrait of a teacher with one line about their style
- Film 20 seconds of a teacher explaining a pose or move
- Tell us about a new teacher joining
You make these. Huuve asks you for them each week.
Tips and short practices (25%)
Short moves, breathing and advice people can try at home. It shows your expertise and brings them in for more.
- Film a 30-second stretch anyone can do at their desk
- Tell us the most common mistake in a popular pose or move
- Name one habit that helps members progress faster
You make these. Huuve asks you for them each week.
Schedule and offers (20%)
New classes, workshops, intro offers and the week's schedule. It turns interest into a first booking.
- Tell us about any new class or workshop
- Name your intro offer for newcomers
- Tell us which classes still have spots this week
Huuve makes these from what it knows about you.
