The marketing playbook for online stores
The plan Huuve runs for stores: 4 channels, what goes on each one and why. The week Fern & Fable gets.
4 posts a week. Where your buyers browse. Packing-table Reels reach people who have never heard of you.
TikTok
3 posts a week. Where the launches travel. One clip of the print press did more than a month of product shots.
2 posts a week. Where your repeat buyers are. Restock alerts sell through in days.
Shopify Blog
1 post a week. Targets 'which one should I buy' searches: buyers, not browsers.

