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The marketing playbook for online stores

The plan Huuve runs for stores: 4 channels, what goes on each one and why. The week Fern & Fable gets.

Instagram

4 posts a week. Where your buyers browse. Packing-table Reels reach people who have never heard of you.

TikTok

3 posts a week. Where the launches travel. One clip of the print press did more than a month of product shots.

Facebook

2 posts a week. Where your repeat buyers are. Restock alerts sell through in days.

Shopify Blog

1 post a week. Targets 'which one should I buy' searches: buyers, not browsers.

Candles on a shelf in a small shop

Get Huuve for online stores.

Struggling to find time for marketing? See what a week looks like for stores like yours: the posts, the reasoning, and the 15 minutes it asks of you.

See Huuve for online stores

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  1. 1Connect your accounts
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