The marketing playbook for online stores
Which channels online stores should be on, how often to post on each, and why. The plan Huuve runs every week.
The plan Huuve runs for stores: 4 channels, what goes on each one and why. The week Fern & Fable gets.
4 posts a week. Where your buyers browse. Packing-table Reels reach people who have never heard of you.
TikTok
3 posts a week. Where the launches travel. One clip of the print press did more than a month of product shots.
2 posts a week. Where your repeat buyers are. Restock alerts sell through in days.
Meta Ads
Your buyers browse Facebook and Instagram, and ads bring your best products to people who have not heard of you. Huuve plans and writes the ads and you approve every one.
Google Ads
Buyers search for what you sell, and a Google ad puts your webshop at the top. Huuve plans and writes the ads and you approve every one.
TikTok Ads
Product videos travel on TikTok, and ads take your best clip to many more buyers. Huuve plans and writes the ads and you approve every one.
Pinterest Ads
People plan purchases on Pinterest, and ads put your products in their search. Huuve plans and writes the ads and you approve every one.
Radar (external feedback)
People ask which product to buy and read reviews of every store, and Radar finds those posts. You answer the ones that matter first.
What to post
The kinds of posts that bring online stores customers, and how much of each.
Products in use (35%)
Your products in real life, used by real people. Shoppers buy what they can picture in their own life.
- Take a photo of a bestseller being used at home
- Film a 15-second unboxing of a new product
- Take a photo of a product next to something for scale
You make these. Huuve asks you for them each week.
New and bestsellers (25%)
What just arrived and what everyone buys. It gives people a reason to look now.
- Tell us what is new in the store this week
- Name your three bestsellers this month
- Tell us about a product that is almost sold out
Huuve makes these from what it knows about you.
Customer photos and reviews (20%)
Photos and words from people who bought. Proof from other buyers is what makes a stranger trust a store.
- Share a review a customer left this week
- Ask a customer for a photo of their order
- Tell us the product that gets the most five-star reviews
Huuve makes these from what it knows about you.
Behind the brand (20%)
How products are made, picked or packed, and the people behind them. It makes a store a brand people root for.
- Film 15 seconds of an order being packed
- Take a photo of a new product being made or picked
- Tell us why you started the store
You make these. Huuve asks you for them each week.
