The marketing playbook for coaches & consultants
Which channels coaches & consultants should be on, how often to post on each, and why. The plan Huuve runs every week.
The plan Huuve runs for practices: 3 channels, what goes on each one and why. The week Clara Voss Coaching gets.
6 posts a week. Where your clients scroll at work. Client-story posts start more conversations than any ad you could buy.
4 posts a week. The trust layer. People check who you are before they book a call, and workshop moments answer that.
X (Twitter)
3 posts a week. Sharp observations travel. One good thread puts you in front of founders no cold email reaches.
SEO
People search for a coach online and read your website before they book.
LinkedIn Ads
Your clients are on LinkedIn, and ads put your offer in front of the right people. Huuve plans and writes the ads and you approve every one.
Meta Ads
People check you on Instagram before they book, and ads bring new people to your profile. Huuve plans and writes the ads and you approve every one.
Radar (external feedback)
People ask for a coach or consultant on Reddit and LinkedIn, and Radar finds those requests. You answer the ones that matter first.
What to post
The kinds of posts that bring coaches & consultants customers, and how much of each.
Your ideas (35%)
Your way of looking at the problems your clients have. People hire the coach whose thinking they already know and like.
- Write down one belief about your field most people get wrong
- Tell us the question you ask every new client
- Name one habit you teach that changes the most
Huuve makes these from what it knows about you.
Client wins (25%)
What changed for the people you worked with, told with their permission. Results from people like them make prospects book a call.
- Tell us about one client's breakthrough this month
- Ask a client for a short quote about working with you
- Share a before and after in numbers or in words
Huuve makes these from what it knows about you.
You, on camera (25%)
Your face and your voice. Coaching is personal, and people buy from someone they have already heard speak.
- Film 60 seconds answering a question a client asked you
- Take a photo of you at a workshop or session
- Record a short voice note on this week's lesson
You make these. Huuve asks you for them each week.
Tools and tips (15%)
Small exercises and frameworks people can use today. Free value builds trust and shows how you work.
- Share one exercise you give clients
- Write down the three steps of a method you use
- Name a book or tool you recommend every month
Huuve makes these from what it knows about you.
