The marketing playbook for Shopify stores
The plan Huuve runs for stores: 4 channels, what goes on each one and why. The week Wick & Willow gets.
5 posts a week. Your buyers shop by eye. Product-in-context shots outsell white-background photos for stores like yours, and Reels carry the launch.
TikTok
4 posts a week. Where candle content actually trends. Pour videos and scent storytelling reach buyers who have never heard of you.
3 posts a week. Your repeat customers live here. Restock alerts and bundle offers convert the people who already know the scent.
Shopify Blog
1 post a week. Targets 'how to make candles last longer': 2,400 searches a month, and readers arrive holding one of yours.

