The marketing playbook for Shopify stores
Which channels Shopify stores should be on, how often to post on each, and why. The plan Huuve runs every week.
The plan Huuve runs for stores: 4 channels, what goes on each one and why. The week Wick & Willow gets.
5 posts a week. Your buyers shop by eye. Product-in-context shots outsell white-background photos for stores like yours, and Reels carry the launch.
TikTok
4 posts a week. Where candle content actually trends. Pour videos and scent storytelling reach buyers who have never heard of you.
3 posts a week. Your repeat customers live here. Restock alerts and bundle offers convert the people who already know the scent.
Meta Ads
Your buyers shop by eye on Instagram and Facebook, and ads bring your products to new people. Huuve plans and writes the ads and you approve every one.
Google Ads
Buyers search for products like yours, and a Google ad puts your webshop at the top. Huuve plans and writes the ads and you approve every one.
TikTok Ads
Product videos trend on TikTok, and ads take your best clip to many more buyers. Huuve plans and writes the ads and you approve every one.
Pinterest Ads
People plan purchases on Pinterest, and ads put your products in their search. Huuve plans and writes the ads and you approve every one.
Radar (external feedback)
People ask which product to buy and review stores like yours, and Radar finds those posts and reviews. You answer the ones that matter first.
What to post
The kinds of posts that bring Shopify stores customers, and how much of each.
Products in action (35%)
Your products used, worn or styled in real life. It shows shoppers what they get and why it is worth it.
- Take a photo of a bestseller in use
- Film a 15-second unboxing or try-on
- Take a photo of two products that go well together
You make these. Huuve asks you for them each week.
Drops and bestsellers (25%)
New arrivals, restocks and what sells out. It gives people a reason to visit the store today.
- Tell us what is new or restocked this week
- Name your bestseller this month
- Tell us when the next drop lands
Huuve makes these from what it knows about you.
Reviews and customer photos (20%)
What buyers say and show. Other shoppers' proof turns a visit into an order.
- Share a review a customer left this week
- Ask a customer to send a photo of their order
- Tell us the product with the best reviews
Huuve makes these from what it knows about you.
The making of (20%)
How products are designed, made or packed. It builds a brand people want to support.
- Film 15 seconds of an order being packed
- Take a photo of a sample or a sketch of a new product
- Tell us who makes your products and where
You make these. Huuve asks you for them each week.
