The marketing playbook for hotels & B&Bs
Which channels hotels & B&Bs should be on, how often to post on each, and why. The plan Huuve runs every week.
The plan Huuve runs for hotels: 4 channels, what goes on each one and why. The week The Harbour House gets.
4 posts a week. Where the trip gets dreamed up. Vertical room tours win direct bookings.
Google Business Profile
3 posts a week. Shows up when travellers search 'hotel near me'. A fresh profile beats the booking sites.
2 posts a week. Where weekend breaks get planned. Breakfast posts get the messages.
Google Ads
Travellers search for a hotel near them, and a Google ad wins the booking before the booking sites do. Huuve plans and writes the ads and you approve every one.
Meta Ads
Travellers dream up their trip on Instagram and Facebook, and ads show them your rooms. Huuve plans and writes the ads and you approve every one.
Radar (external feedback)
Guests review every stay and ask for tips in travel forums, and Radar finds those posts and reviews. You answer the ones that matter first.
What to post
The kinds of posts that bring hotels & B&Bs customers, and how much of each.
The rooms and the views (30%)
Rooms, views and the details guests love, shot in good light. People book the stay they can picture themselves in.
- Take a photo of the best room in morning light
- Film the view from a window or the terrace
- Take a close photo of a detail guests always mention
You make these. Huuve asks you for them each week.
The area around you (25%)
Things to do nearby: walks, beaches, restaurants, events. You sell the trip, not only the bed.
- Take a photo on your favorite walk nearby
- Tell us three local tips you give every guest
- Name an event in the area this season
You make these. Huuve asks you for them each week.
Guest moments (20%)
Guests enjoying their stay and what they say about it. Happy guests convince the next ones.
- Share a review a guest left this week
- Take a photo of breakfast being served
- Ask a guest if you can share a photo from their stay
You make these. Huuve asks you for them each week.
Offers and seasons (25%)
Packages, open dates and seasonal stays. It turns interest into a booking for a specific date.
- Tell us which dates you still want to fill
- Name a package or offer for the coming season
- Tell us about any early booking deal
Huuve makes these from what it knows about you.
