The marketing playbook for cafés & restaurants
Which channels cafés & restaurants should be on, how often to post on each, and why. The plan Huuve runs every week.
The plan Huuve runs for cafés: 4 channels, what goes on each one and why. The week Bramble Bistro gets.
5 posts a week. Where your regulars are. Bake-from-scratch Reels reach people who do not follow you yet.
Google Business Profile
3 posts a week. Shows up when locals search 'brunch near me'. Most bakeries never post there.
3 posts a week. Where the neighbourhood plans its weekend. Sell-out posts drove your last two queues.
Meta Ads
Your neighbourhood is on Facebook and Instagram, and ads bring in people who have not visited yet. Huuve plans and writes the ads and you approve every one.
Google Ads
People search for brunch or a café near them, and a Google ad puts you at the top when they are hungry. Huuve plans and writes the ads and you approve every one.
Radar (external feedback)
People ask for the best café or brunch in town and review every place, and Radar finds those posts. You answer the ones that matter first.
What to post
The kinds of posts that bring cafés & restaurants customers, and how much of each.
Today's food (35%)
The dishes and bakes of the day, shot fresh. Food that looks good right now brings people in today.
- Take a photo of the first tray out of the oven
- Film 10 seconds of today's special being plated
- Take a photo of the counter when it is fully stocked
You make these. Huuve asks you for them each week.
Behind the counter (25%)
The kitchen, the early mornings, the people who make it. It makes your place feel like yours, not a chain.
- Film the first coffee of the morning being made
- Take a photo of the team before opening
- Film 15 seconds of the dough being shaped or the sauce being made
You make these. Huuve asks you for them each week.
Your guests (20%)
Regulars, full tables and happy faces, shared with permission. People trust a place other people clearly love.
- Ask a regular if you can take their picture with their order
- Take a photo of a full room at lunch
- Share a nice review a guest left this week
You make these. Huuve asks you for them each week.
News and offers (20%)
New menu items, opening hours, holidays and offers. It gives people a reason to come back this week.
- Tell us what is new on the menu
- Tell us about any change to your hours
- Name one offer you want to push this week
Huuve makes these from what it knows about you.
