The marketing playbook for photographers & creatives
Which channels photographers & creatives should be on, how often to post on each, and why. The plan Huuve runs every week.
The plan Huuve runs for studios: 4 channels, what goes on each one and why. The week Mira Lund Studio gets.
4 posts a week. Where clients look first. Reveal Reels book next season.
TikTok
2 posts a week. Where the nervous first-timers are. Behind-the-shoot clips travel 3:1 over finished work.
Google Business Profile
2 posts a week. Shows up when couples search 'photographer near me'.
Meta Ads
Clients look at Instagram first, and ads put your best work in front of people who are about to book. Huuve plans and writes the ads and you approve every one.
Pinterest Ads
Couples plan their day on Pinterest, and ads put your work in their search. Huuve plans and writes the ads and you approve every one.
Radar (external feedback)
People ask for photographer recommendations in forums and groups, and Radar finds those requests. You answer the ones that matter first.
What to post
The kinds of posts that bring photographers & creatives customers, and how much of each.
Your best work (45%)
Finished work, shown at its best. Clients book a creative for their style, so the work is the pitch.
- Pick your best three images from a recent job
- Send a short series from one shoot that tells a story
- Share a piece you made just for yourself this month
You make these. Huuve asks you for them each week.
Behind the scenes (25%)
How the work is made: the setup, the light, the editing. It shows your skill and what working with you is like.
- Take a photo of your setup on a shoot
- Record a 20-second before and after of an edit
- Film 10 seconds of you working with a client
You make these. Huuve asks you for them each week.
Client stories (15%)
Who the work was for and what it meant to them. It helps the next client picture their own project.
- Tell us about a recent client and what they wanted
- Ask a client for a short quote about the result
- Share where a client used your work: a website, an ad, a wall
Huuve makes these from what it knows about you.
Open dates and offers (15%)
Booking slots, mini sessions and seasonal offers. It turns admirers into booked clients.
- Tell us which dates are still open next month
- Name a mini session or offer for the season
- Tell us when bookings close for the holidays
Huuve makes these from what it knows about you.
