Website & search

Run your marketing on Shopify Blog.

Publish SEO blog articles straight to your Shopify store's blog.

The audience

Who you reach on Shopify Blog.

Searchers with buying questions, weeks to minutes from purchase. The store blog is an SEO asset, not a feed: its readers chose to arrive by typing a question, which makes them the warmest cold traffic that exists. Every article is a standing answer positioned next to the checkout.

Best practices

What works on Shopify Blog.

1-2 articles a week, sustained — consistency compounds and bursts do nothing for SEO.

How often

1post a week

What works

The store blog is an SEO asset, not a feed: buying guides, comparisons, how-tos answering searches buyers actually type.

How to write

One target query per article, answer it fully, link naturally to your own products and other articles. Plain headings that mirror the search.

Good to know

Every article should have one clear product tie-in — traffic without a next step is wasted.

What to measure

Query rankings, organic sessions, assisted conversions and email signups per article — judged over months. A ranking article's value is annuity-shaped: count what it earns per year, not per week.

What to avoid

Generic SEO filler written for robots; no internal links; publishing bursts then silence; articles with no next step; chasing volume keywords instead of buying-intent ones.

What Huuve does for you

What Huuve posts for you on Shopify Blog.

Blog post

Long-form SEO article published to the store's blog.

800-1500 words. Title under 60 chars carrying the target query; first line is the meta-description hook. H2/H3 structure, short paragraphs, a featured image, product links in context (never a bare product dump), and a closing CTA to the store. Write the full article body — this is long-form, not a caption.