The marketing playbook for startups
Which channels startups should be on, how often to post on each, and why. The plan Huuve runs every week.
The plan Huuve runs for startups: 3 channels, what goes on each one and why. The week Ledgerline gets.
5 posts a week. Where your buyers are. Build-in-public posts outperform announcements.
X (Twitter)
4 posts a week. Sharp takes travel. Your last one brought trials, not just likes.
LinkedIn Ads
Your buyers are on LinkedIn, and ads reach them by job title and industry. Huuve plans and writes the ads and you approve every one.
Google Ads
People search for alternatives in your category, and a Google ad puts you in front of them when they compare. Huuve plans and writes the ads and you approve every one.
X Ads
Founders and early adopters are on X, and ads take your sharpest posts to more of them. Huuve plans and writes the ads and you approve every one.
OpenAI Ads
People ask ChatGPT which tool to use, and an ad next to the answer puts you in front of them. Huuve plans and writes the ads and you approve every one.
Radar (external feedback)
People ask for alternatives to your competitors every day, and Radar finds those questions. You answer the ones that matter first.
What to post
The kinds of posts that bring startups customers, and how much of each.
What you are building and why (30%)
The problem you solve and why it matters now. Early customers and investors back founders who explain it clearly.
- Tell us the problem in one sentence, as a customer would say it
- Record a 30-second screen video of the product
- Tell us why you started this company
Huuve makes these from what it knows about you.
Progress in public (25%)
Launches, milestones and what you learned along the way. Building in public earns followers who turn into users.
- Tell us what you shipped this week
- Share a milestone: users, revenue or a first customer
- Tell us one thing that did not work and what you learned
Huuve makes these from what it knows about you.
Customer proof (25%)
Early users and what changed for them. Proof from real users beats any claim.
- Share a message a user sent you
- Tell us one customer's result in numbers
- Ask an early user for a short quote
Huuve makes these from what it knows about you.
The founders and team (20%)
The people behind the product, their days and decisions. People follow founders before they follow companies.
- Take a photo of the team at work
- Film 30 seconds of a founder answering a question
- Take a photo from a launch day or a team dinner
You make these. Huuve asks you for them each week.
