The marketing playbook for B2B SaaS
Which channels B2B SaaS should be on, how often to post on each, and why. The plan Huuve runs every week.
The plan Huuve runs for companies: 3 channels, what goes on each one and why. The week Fieldbook gets.
6 posts a week. Where your buyers are. Story posts get 4x the comments of product posts, and document posts hold attention 6x longer than text.
X (Twitter)
8 posts a week. Sharp takes travel. Your last one brought 212 profile visits and two demo calls.
LinkedIn Ads
Your buyers are on LinkedIn, and ads reach them by job title and industry. Huuve plans and writes the ads and you approve every one.
Google Ads
People search for a tool like yours, and a Google ad puts you in front of them when they compare. Huuve plans and writes the ads and you approve every one.
OpenAI Ads
People ask ChatGPT which tool to use, and an ad next to the answer puts you in front of them. Huuve plans and writes the ads and you approve every one.
Radar (external feedback)
People ask for tools like yours and compare alternatives online, and Radar finds those posts and reviews. You answer the ones that matter first.
What to post
The kinds of posts that bring B2B SaaS customers, and how much of each.
What the product does for people (35%)
One problem your product solves, shown in use. Buyers need to see the outcome, not the feature list.
- Record a 30-second screen video of the feature that saves the most time
- Name the task your customers did by hand before they had you
- Tell us the one result customers mention most
Huuve makes these from what it knows about you.
Customer results (25%)
Real customers and what changed for them, in numbers. Proof from a peer convinces buyers more than anything you say.
- Share one customer's result in numbers
- Ask a customer for a quote about their first month
- Tell us which kind of company gets the most out of the product
Huuve makes these from what it knows about you.
Lessons from the field (25%)
What you know about your customers' work that they do not. It makes you the expert they follow before they buy.
- Tell us a common mistake you see in your customers' field
- Share one number from your own data that surprised you
- Write down a question a prospect asked on a sales call this week
Huuve makes these from what it knows about you.
Building the product (15%)
New releases and the people who build them. It shows the product is alive and getting better.
- Tell us what you shipped this week and who asked for it
- Take a photo of the team planning the next release
- Name one piece of customer feedback that changed the product
You make these. Huuve asks you for them each week.
