The marketing playbook for accountants & lawyers
Which channels accountants & lawyers should be on, how often to post on each, and why. The plan Huuve runs every week.
The plan Huuve runs for firms: 4 channels, what goes on each one and why. The week Vestergaard & Co gets.
3 posts a week. Where business owners read. Plain-language explainers book consultations.
Google Business Profile
2 posts a week. Shows up when locals search 'accountant near me'. Weekly posts win the map pack.
2 posts a week. Where the local owners are. Deadline reminders are the most saved posts in the category.
Google Ads
People search for an accountant near them, and a Google ad puts you at the top when they are ready to call. Huuve plans and writes the ads and you approve every one.
LinkedIn Ads
Business owners are on LinkedIn, and ads reach them by their job and industry. Huuve plans and writes the ads and you approve every one.
Radar (external feedback)
People ask for an accountant or a lawyer online, and Radar finds the question while it is still open. You answer the ones that matter first.
What to post
The kinds of posts that bring accountants & lawyers customers, and how much of each.
Answers to common questions (35%)
Short, clear answers to the questions clients ask you every week. They show you know your field and make people trust you before they call.
- Write down the three questions clients asked you most this week
- Tell us one deadline your clients often miss
- Name one rule that changed this year and who it affects
Huuve makes these from what it knows about you.
Client stories (20%)
What you solved for a client, told without names. People hire the firm that has already fixed a problem like theirs.
- Tell us about a case you closed this month, with the names left out
- Share a number you saved or won for a client
- Ask a happy client for a short quote we can use
Huuve makes these from what it knows about you.
The people behind the firm (25%)
Your team and your office, so a firm becomes people. Clients choose advisors they feel they know.
- Take a photo of the team at the weekly meeting
- Take a portrait of a new colleague with one line about them
- Film 20 seconds of you explaining why you started the firm
You make these. Huuve asks you for them each week.
Deadlines and reminders (20%)
Dates and to-dos that matter to your clients right now. Timely reminders bring work in at the right moment.
- List the tax or filing dates coming up next month
- Tell us which documents clients should send you before year end
- Name one thing small businesses forget in this quarter
Huuve makes these from what it knows about you.
