Social media

How Huuve works with Facebook.

Publish text, images, videos and Reels to Facebook pages.

How Huuve works with Facebook

Facebook is where locals look a business up, even when they found it somewhere else. A live Page with fresh posts, answered comments and quick replies tells them you are open and worth their money. We keep it that way for about 15 minutes of your time a week.

What we read

Once you connect your Facebook Page, we read:

Your posts and their results. Reach, comments and shares from the last period tell us what your audience answers to, so the next posts do better.
Comments on your posts. New comments land in your Huuve inbox, so you see them the moment they arrive.
Messenger conversations. Messages from customers show up in the same inbox, next to comments from your other channels.
Your reviews. Recommendations on your Page reach you the same way, so a new review never sits unanswered.

What we do there

Each campaign, we plan about 4 posts a week for your Page and write them from your business, your plan and your numbers:

Posts built for Facebook. Native images and video, conversational copy, and a question at the end, because comments drive reach here. Never a raw cross-post from another platform.
Reels where motion exists. A short video of real work gets extra reach; we plan one when your material carries it.
Event and offer posts early in the window. Comments and shares need time to work, so we place them where they can.
Drafted replies. For comments, messages and reviews, we draft an answer in your voice. You approve, we send. The first hour matters most on Facebook, and a question answered fast is a sale.

Nothing goes live without your approval. You review the week's posts and replies in one sitting, edit or approve, and we publish on schedule. If a live post needs to change or come down, we edit or remove it from Huuve.

The ads side

Your Facebook login also carries an ads account. Connect it and we can run ads to the people who engaged with your posts, the warmest audience you have. See the Meta ads connection for how that works.

What you get

A Page that looks alive to everyone who checks it, comments and messages answered while they still count, and posts that turn neighbours into customers. Facebook runs as part of your social media channel, together with your other connected accounts, as one plan.

The audience

Who you reach on Facebook.

Habitual check-ins, local community, groups and events; skews older than Instagram/TikTok and carries the most local-life gravity. People look a business UP here even when they discovered it elsewhere. The page is a liveness check as much as a channel, and Marketplace, groups and events are where locals actually decide.

Best practices

What works on Facebook.

3-5 posts a week. Reels and native video get extra reach; spacing posts across the week beats bursts.

How often

4posts a week

What works

Native image and video posts outperform link posts. Reels, event posts and photo albums of real moments do well; links belong in the comments or the text, not as the post format.

How to write

Conversational tone, short copy. Questions drive comments, and comments drive distribution. End posts with something people can answer.

Good to know

The algorithm rewards conversation: reply to every comment in the first hour.

What to measure

By objective: comments and shares (distribution), message conversations and response time (conversion), event responses (local pull), recommendations and review trend (trust). Page likes are vanity.

What to avoid

Link-dumping; unedited cross-posts from Instagram with broken hashtags and no local flavor; unanswered comments, messages and reviews; a dead page with year-old photos. Worse than no page for a business people look up before visiting.

What Huuve does for you