Social media

Run your marketing on LinkedIn.

Publish text, images, videos and documents to LinkedIn.

The audience

Who you reach on LinkedIn.

Professionals in a semi-work mindset. Buyers are not shopping features; they are trying to fix a problem and quietly judging who understands it. Trust accrues to PEOPLE — a founder or practitioner profile usually out-distributes the company page, so publish through people when the person genuinely has something to say, and decide per objective whether the founder, an expert employee, the page, or a coordinated mix carries a message.

Best practices

What works on LinkedIn.

2-4 posts a week, on weekdays — weekend reach is thin. Morning posts catch the commute scroll.

How often

3posts a week

What works

Value-led professional storytelling: lessons learned, client stories, document carousels, plain-text posts. Personal beats corporate — posts from people outperform posts from pages.

How to write

The first two lines decide the 'see more' click. Short paragraphs, one idea per post, max 3 hashtags. Write like a person talking to a peer.

Good to know

Comments within the first hour decide distribution — post when you can stick around to reply.

What to measure

By objective: qualified impressions, profile visits, relevant comments, DMs and conversations, leads and pipeline. Raw impressions and follower count are vanity here — measure whether BUYERS saw it and what they did next.

What to avoid

A feed of funding news and feature updates; unsupported thought-leadership with no proof ever arriving; gating every asset; booked-call CTAs on every post; automated or generic engagement; chasing viral reach outside the ICP; posting and leaving instead of replying in the first hour.

What Huuve does for you

What Huuve posts for you on LinkedIn.

Post

Text, image or video post.

1300-2000 characters is the sweet spot. Hook in the first two lines, generous white space, personal-professional story with a concrete takeaway, max 3 hashtags.

Document

PDF/document carousel post.

PDF carousel, 8-15 pages, big type, one point per page. Frameworks and how-tos perform; last page is the CTA.