One week of marketing for Willow & Bend.
Willow & Bend is an example yoga & fitnes studios business we use to show exactly what lands on your desk: a full week's campaign, the posts, and the thinking behind every one. The numbers are illustrative. The work is what you get.
Every platform has a job this week.
Before a single post is written, Huuve decides what each channel is for, from Willow & Bend's own numbers and what worked before.
Instagram · 5 posts this weekBeginner content converts best for you: 8 of the last 12 course signups came from posts like these.
TikTok · 4 posts this weekWhere your next beginners scroll. This exact format filled another studio's intro course in a week.
Facebook · 3 posts this weekWhere your members answer. Question posts triple your comments, and comments carry you into more feeds.
Google Business · 2 posts this week'Yoga near me' is searched thousands of times a month in your city. This is how you show up first.
Store blog · 1 post this weekAnswers the exact questions nervous beginners google the night before. That search intent is a signup waiting to happen.
The week, post by post.
Every post arrives scheduled, written in the brand's voice, with its reasoning attached. This is the part you say yes to in 15 minutes.
InstagramMonday 07:15
Why this post
Beginner content converts best for you: 8 of the last 12 course signups came from posts like this one.
Google BusinessTuesday 08:00
Beginners course starts Tuesday. Four spots left, all levels truly welcome.
Why this post
'Yoga near me' is searched thousands of times a month in your city. This is how you show up first.
FacebookWednesday 19:00We asked our members what almost stopped them from coming to their first class. Every single answer was some version of "I thought everyone would be better than me". Come as you are. Wednesdays at 18:00 are for absolute beginners.
Why this post
Question posts triple your comments, and comments carry you into more feeds. Wednesday evening is when your members answer.
TikTokFriday 16:00
Things nobody tells you before your first yoga class 🧘 Part 1: nobody is looking at you.
Why this post
TikTok is where your next beginners are. This exact format filled another studio's intro course in a week.
Store blogSunday 09:00Your first yoga class: what to bring, what to wear, what nobody tells you
Everything a nervous beginner wants to know before walking in, answered honestly by people who were nervous beginners once too.
Why this post
Answers the exact question nervous beginners google the night before. That search intent is a signup waiting to happen.
And next week learns from this one.
When the week has run, Huuve reads the analytics from every platform, sees what actually brought customers in, and writes the next campaign from that evidence. The strategy above is not a template. It is last week's results, thinking out loud.