One week of marketing for Harbor & Main Realty.
Harbor & Main Realty is an example real estate business we use to show exactly what lands on your desk: a full week's campaign, the posts, and the thinking behind every one. The numbers are illustrative. The work is what you get.
Every platform has a job this week.
Before a single post is written, Huuve decides what each channel is for, from Harbor & Main Realty's own numbers and what worked before.
Instagram · 6 posts this weekListings are content. Dusk exteriors and walkthrough Reels reach buyers before the portals do.
Facebook · 4 posts this weekWhere the sellers in your area actually are. Just-sold posts with real numbers win the next listing.
Google Business · 2 posts this week'Real estate agent near me' goes to whoever looks active. Every listing post keeps you at the top.
The week, post by post.
Every post arrives scheduled, written in the brand's voice, with its reasoning attached. This is the part you say yes to in 15 minutes.
FacebookMonday 09:00SOLD on Birchwood Drive: 12 days on market, 4 offers, closed over asking. If you have been wondering what your place would do in this market, the answer is probably better than you think.
Why this post
Just-sold posts with real numbers are what win the next listing. Sellers read them like references.
Google BusinessTuesday 09:00
Open house Saturday 11 to 1: the three bed on Corner Brook with the garden studio. No appointment needed.
Why this post
An active Google profile wins the agent search. Listing posts double as proof of activity.
InstagramThursday 19:00
Why this post
Dusk exteriors stop the scroll. Thursday evening primes the weekend viewings.
Instagram ReelSaturday 10:00
POV: the 5pm light in the Alder Lane living room. Sound on for the quiet.
Why this post
Walkthrough Reels reach buyers the portals never show you to. Saturday morning is browse hour.
And next week learns from this one.
When the week has run, Huuve reads the analytics from every platform, sees what actually brought customers in, and writes the next campaign from that evidence. The strategy above is not a template. It is last week's results, thinking out loud.