One week of marketing for Amber Lane Coffee.
Amber Lane Coffee is an example café & restaurants business we use to show exactly what lands on your desk: a full week's campaign, the posts, and the thinking behind every one. The numbers are illustrative. The work is what you get.
Every platform has a job this week.
Before a single post is written, Huuve decides what each channel is for, from Amber Lane Coffee's own numbers and what worked before.
Instagram · 6 posts this weekWhere your regulars are. Behind-the-scenes is your top format at 3.1x average reach, and Reels reach people who do not follow you yet.
Facebook · 4 posts this weekWhere locals plan their weekend. Scarcity posts drove your last two sell-outs, and Saturday morning is your peak.
Google Business · 3 posts this weekShows up when locals search 'coffee near me'. Free foot traffic, and most cafés never post there.
Store blog · 1 post this weekTargets buying searches like 'best coffee beans for beginners': 1,900 a month, and they are buyers, not browsers.
The week, post by post.
Every post arrives scheduled, written in the brand's voice, with its reasoning attached. This is the part you say yes to in 15 minutes.
Google BusinessMonday 09:00
The Huila single-origin lands Monday. 40 bags, roasted Friday.
Why this post
Google Business posts show up when locals search 'coffee near me'. Free foot traffic, and most cafés never post there.
Instagram ReelTuesday 12:00
POV: 6:12am, first crack. This is why your coffee tastes like that.
Why this post
Reels reach people who do not follow you yet. Your last one brought 44 new followers through the door.
InstagramThursday 17:30
Why this post
Behind-the-scenes is your top format, 3.1x your average reach. And 17:30 is when your followers actually scroll.
Store blogFriday 08:00How to choose a roast you will actually finish the bag of
A buying guide for people who do not want to become coffee people. What roast levels really taste like, and the one question to ask before you buy.
Why this post
Targets 'best coffee beans for beginners': 1,900 searches a month, and they are buyers, not browsers.
FacebookSaturday 10:00New on the menu from Monday: a single-origin from a farm we visited in March. There are exactly 40 bags. When they are gone, they are gone.
Why this post
Scarcity posts drove your last two sell-outs. Saturday morning is your Facebook peak.
And next week learns from this one.
When the week has run, Huuve reads the analytics from every platform, sees what actually brought customers in, and writes the next campaign from that evidence. The strategy above is not a template. It is last week's results, thinking out loud.