One week of marketing for Salon Aurelia.
Salon Aurelia is an example salon & clinics business we use to show exactly what lands on your desk: a full week's campaign, the posts, and the thinking behind every one. The numbers are illustrative. The work is what you get.
Every platform has a job this week.
Before a single post is written, Huuve decides what each channel is for, from Salon Aurelia's own numbers and what worked before.
Instagram · 5 posts this weekTransformations are your engine. Before-and-after posts book more consultations than everything else you post combined.
Google Business · 3 posts this week'Hair salon near me' is how new clients find you. Fresh posts put you above the salons that never update.
Facebook · 3 posts this weekYour regulars rebook here. Last-minute opening posts fill cancelled slots within the hour.
TikTok · 2 posts this weekWhere your under-30 clients scroll. One good transformation clip outreaches a month of feed posts.
The week, post by post.
Every post arrives scheduled, written in the brand's voice, with its reasoning attached. This is the part you say yes to in 15 minutes.
Google BusinessMonday 09:00
Two chairs open this Thursday. Cut and color before the weekend, walk-ins welcome until noon.
Why this post
Google Business posts win the 'near me' search. Monday morning posts cover the whole week's searches.
InstagramTuesday 17:00
Why this post
Transformation posts book consultations. 17:00 catches clients planning their next appointment.
FacebookWednesday 18:30A 4pm slot opened up tomorrow. Cut, color or the full reset, first message takes it.
Why this post
Opening posts fill cancellations fast. Your regulars check Facebook in the evening.
Instagram ReelThursday 12:00
The gel set that survives dish duty, school runs and one very determined toddler. Ten days and counting.
Why this post
Detail work in motion holds attention. Lunchtime is when the booking apps open.
And next week learns from this one.
When the week has run, Huuve reads the analytics from every platform, sees what actually brought customers in, and writes the next campaign from that evidence. The strategy above is not a template. It is last week's results, thinking out loud.