One week of marketing for Fieldbook.
Fieldbook is an example B2B SaaS business we use to show exactly what lands on your desk: a full week's campaign, the posts, and the thinking behind every one. The numbers are illustrative. The work is what you get.
Every platform has a job this week.
Before a single post is written, Huuve decides what each channel is for, from Fieldbook's own numbers and what worked before.
LinkedIn · 6 posts this weekWhere your buyers are. Story posts get 4x the comments of product posts, and document posts hold attention 6x longer than text.
X (Twitter) · 8 posts this weekSharp takes travel. Your last one brought 212 profile visits and two demo calls.
Store blog · 1 post this week'How to write proposals faster' gets 720 searches a month, from exactly the people who buy Fieldbook.
The week, post by post.
Every post arrives scheduled, written in the brand's voice, with its reasoning attached. This is the part you say yes to in 15 minutes.
LinkedInTuesday 09:00We lost our biggest deal last year because our proposal took eleven days. The problem was never writing speed. It was that every proposal started from a blank page. Here is the template system that fixed it, free to copy.
Why this post
Story posts get 4x the comments of product posts on your page. Tuesday 09:00 is LinkedIn's commute hour.
LinkedInThursday 09:00The 2-day proposal system, in 8 slides. Steal it.
Why this post
Document posts hold attention 6x longer than text. How-to content is your strongest lead magnet.
X (Twitter)Thursday 14:00Unpopular opinion: your CRM is not messy because your team is lazy. It is messy because updating it competes with doing actual work. Fix the workflow, not the people.
Why this post
Sharp takes travel. Your last one brought 212 profile visits and two demo calls.
Store blogFriday 08:00
The real cost of quoting slowly, calculated
What an eleven-day proposal cycle costs a 12-person services firm per year, and the three process changes that cut ours to two days.
Why this post
'How to write proposals faster' gets 720 searches a month, from exactly the people who buy Fieldbook.
And next week learns from this one.
When the week has run, Huuve reads the analytics from every platform, sees what actually brought customers in, and writes the next campaign from that evidence. The strategy above is not a template. It is last week's results, thinking out loud.