One week of marketing for Wick & Willow.
Wick & Willow is an example Shopify store business we use to show exactly what lands on your desk: a full week's campaign, the posts, and the thinking behind every one. The numbers are illustrative. The work is what you get.
Every platform has a job this week.
Before a single post is written, Huuve decides what each channel is for, from Wick & Willow's own numbers and what worked before.
Instagram · 5 posts this weekYour buyers shop by eye. Product-in-context shots outsell white-background photos for stores like yours, and Reels carry the launch.
TikTok · 4 posts this weekWhere candle content actually trends. Pour videos and scent storytelling reach buyers who have never heard of you.
Facebook · 3 posts this weekYour repeat customers live here. Restock alerts and bundle offers convert the people who already know the scent.
Store blog · 1 post this weekTargets 'how to make candles last longer': 2,400 searches a month, and readers arrive holding one of yours.
The week, post by post.
Every post arrives scheduled, written in the brand's voice, with its reasoning attached. This is the part you say yes to in 15 minutes.
Instagram ReelTuesday 12:30
POV: the first burn test of the new batch. This is why we hand-pour.
Why this post
Reels recruit buyers who do not follow you. Process content sells craft without a single sales word.
InstagramThursday 18:00
Why this post
Product-in-context is your top format. Evening posts catch the after-work scroll, when your buyers actually shop.
FacebookFriday 17:00Cedar & Smoke is back in the shop today. 60 jars this time, and the last restock sold out over one weekend. Link in the comments.
Why this post
Restock scarcity converts your repeat buyers. Friday evening is when your Facebook audience checks in.
Store blogSunday 08:00
How to make a candle last twice as long
The first burn decides the whole jar. Wick trimming, burn windows and the one mistake that tunnels every candle, explained without the folklore.
Why this post
Care content ranks and retains: 'how to make candles last longer' gets 2,400 searches a month.
And next week learns from this one.
When the week has run, Huuve reads the analytics from every platform, sees what actually brought customers in, and writes the next campaign from that evidence. The strategy above is not a template. It is last week's results, thinking out loud.