Maria, owner
Amber Lane Coffee · Café & roastery
+40%since Huuve
Revenue is up almost 40% since Huuve took over the posting. Customers mention our posts at the counter now.
Social media
Run your marketing on X (Twitter).
Publish posts, images, videos and threads on X.
The audience
Who you reach on X (Twitter).
Real-time takes, niche conversations and news. Founder, tech and B2B audiences live here, and ideas surface here before the other platforms pick them up. People follow voices with a point of view — the platform rewards being interesting far more than being official.
Best practices
What works on X (Twitter).
1-2 posts a day is fine — X rewards frequency more than any other platform, and posts age out in hours.
How often
7posts a week
What works
Punchy, opinionated plain-text posts win; threads for depth; images and video lift engagement. Takes, lessons and numbers beat announcements.
How to write
Strong first line, line breaks for scannability, at most one hashtag. Keep links out of the post body where possible — reply with the link instead.
Good to know
Replying to bigger accounts in your niche grows reach faster than posting alone.
What to measure
Replies and quality of who replies, profile visits, DMs started, follower QUALITY (are buyers and peers following). Impressions alone mean little; a thousand views from the right hundred people is the win.
What to avoid
Announcement-only feeds; link-first posts; posting into the void without replying to anyone; engagement-bait that attracts everyone except buyers; abandoning the account for weeks.
What Huuve does for you
What Huuve posts for you on X (Twitter).
Post
Text, image or video post on X.
Under 280 chars, one sharp idea or opinion. Line breaks for scannability, 0-1 hashtags, attach an image/video when it adds proof.
Thread
A connected series of posts.
5-12 connected posts. The first post must stand alone as a hook, one idea per post, end with a recap and CTA.
Playbooks that use X (Twitter)
Start marketing on X (Twitter).
- 1Connect X (Twitter)
- 2Approve your posts
- 3Go live
Sofie, founder
Willow & Bend · Yoga studio
I switched on TikTok and our intro course has sold out twice since. It felt like a mountain. It was one tap.
Daniel, ceo
Fieldbook · B2B software
LinkedIn runs itself in my voice now, and two demo calls a week come from it. Best marketing decision we made this year.
Start your marketing now.
Connect X (Twitter) and try it today. You see every post, your numbers and everything Huuve does. Nothing goes live before you say yes.
First week $29. Cancel anytime, in two clicks.