Website & search

Run your marketing on SEO.

Switch on the monthly search audit, the keyword plan and blog articles for your website.

The audience

Who you reach on SEO.

Every channel funnels here, and it is THE first-party source search and AI systems read and cite (#107). Visitors arrive mid-decision: the site's job is to answer the questions that stand between interest and money, and to be so clear about what the business is that both a hurried human and a machine quoting it get it right.

Best practices

What works on SEO.

Review the whole site quarterly and after every change to prices, hours, offerings or team — stale facts cost trust and rankings at once.

What works

Pages that answer buyer questions: what you sell, for whom, where, at what price, why you. FAQs and docs for everything customers actually ask; author/about pages that tie content to real people.

How to write

Write for a sale: clarity over cleverness, one idea per section, explicit facts and claims stated plainly enough to quote. Plain headings that mirror what people search. Short sentences; no unexplained jargon.

Good to know

One clear next step per page, matched to the visitor's stage. Facts belong in text, never locked inside images.

What to measure

The Search section's SEO and AI-visibility audits, conversion rate per page, and whether AI systems cite the site for target questions. Traffic up with conversions flat means a relevance gap — fix the page before buying more reach.

What to avoid

Vague homepage poetry; facts locked inside images; stale hours, prices and team pages; manufactured expertise signals; pages with three competing CTAs or none.

What Huuve does for you

What Huuve does with SEO.

The SEO half of the search machine: its own loop off the period strategy, next to the social campaigns. Articles and site moves that rank in search, planned from data only.