How Huuve works with WordPress.

## What works in a blog post - **Write for one search question.** Pick one thing a customer types into search and answer it fully. One post, one question. - **Put the answer early.** Give the short answer in the first 100 words, then explain. Readers and search engines reward pages that answer fast. - **Length:** 800–1,500 words for most topics. Go longer only when the topic needs it. Cut every word that adds nothing. - **Title:** under 60 characters, with the search phrase near the front. Say what the reader gets, not how great it is. - **Headings:** one H1 (the title). Break the body with H2s every 150–300 words. Each H2 answers a sub-question a reader would ask. - **Paragraphs:** 1–3 sentences. Use lists and tables where they say it faster than prose. - **Meta description:** 140–155 characters. State the answer or the benefit. It decides whether the searcher clicks. - **URL slug:** short, lowercase, hyphens, the main phrase only (e.g. `/how-much-does-a-fence-cost`). Never change a slug after publish without a redirect. - **Images:** one image every 300–400 words. Show the real work, not stock poses. Write alt text that says what the picture shows. - **Links:** 2–4 links to other pages on the same site (services, related posts) and 1–2 to trusted outside sources. Use plain link text that says where the link goes. - **Proof over claims:** use real numbers, prices, timelines and examples from the business. A price range beats an adjective. - **End with one next step:** book, call, or read the related service page. One ask, not three. - **Cadence:** 1–2 posts a week beats a burst then silence. Update old posts that still rank; freshness helps. - **Voice:** write to "you", the customer. Active voice. No hype, no filler intro ("In today's world…"). Start with the point.