Pinterest is a visual search engine, not a social feed: people search for ideas they intend to act on, and pins keep surfacing for months. If your business is visual (food, interiors, fashion, crafts, travel, weddings, fitness), Pinterest compounds like SEO.

Create the business account

Go to pinterest.com/business and create a free business account (or convert an existing personal one under Settings, then Account management).
Fill the profile: business name, logo, one-line description with the words people search.

Claim your website

Claiming attaches your branding to every pin saved from your site and unlocks analytics:

In Settings, then Claimed accounts, add your website.
Verify with the HTML tag or DNS record Pinterest gives you.

Build the foundation boards

Create 5-8 boards named for what people SEARCH ("Small balcony ideas"), not internal names ("Our products").
Write keyworded board descriptions.
Fill each with 10-15 pins to start, your own content plus quality saves; empty boards rank nowhere.

What a good pin is

Vertical 2:3 image (1000×1500 works), clear text overlay stating the benefit, your logo small.
Keyworded title and description written like a search answer.
Every pin links somewhere useful: a product, a guide, a post.

Connect it to Huuve

When the Pinterest connector is enabled for your workspace, open Connections in Huuve and authorize the account. Huuve drafts fresh pins on a steady cadence, evergreen and searchable, matched to your boards, for your approval.

If something fails

Website claim fails: the tag or DNS record is not live yet; propagation can take an hour, then re-verify.
No analytics: analytics need a business account AND a claimed site; check both.