Set up a Discord server for your community

Discord is for businesses whose customers want to talk to EACH OTHER — courses, games, tools, hobbies, local scenes. A server is not a broadcast channel with extra steps; it lives or dies on member-to-member conversation.

Create the server

1. In Discord, press the + in the server list and create a server from scratch, named after your brand or community.
2. Upload the logo as the server icon.

3. Start with FEW channels — empty channels make a server feel dead:

   • #welcome (rules and what this place is),
   • #announcements (you post, members read),
   • #general (the conversation),
   • one or two topic channels at most, added later on demand.

Set up the basics that matter

• Rules screening: enable membership screening so joiners accept rules first.
• Roles: a member role, a moderator role for your first trusted regulars.
• Invite link: create a permanent invite (discord.gg/yourbrand via a vanity URL once you qualify, a standard invite until then) and put it in your bios and site.

Keep it alive

• Seed discussions: ask questions, share works-in-progress, respond to everything early on. A founder who talks makes a server that talks.
• Announcements belong in their channel and earn attention only when discussion happens elsewhere too.
• Never cross-post identical copy to every channel — one home per message.

Connect it to Huuve

When the Discord connector is enabled for your workspace, open Connections in Huuve and authorize the server (Huuve connects as a bot with only the channels and permissions you grant). Huuve drafts announcements and event posts for your approval, into the right channel.

If something fails

• The bot cannot post: check its role has send permissions in the target channel — channel-level permission overrides beat server roles.