Maria, owner
Amber Lane Coffee · Café & roastery
+40%since Huuve
Revenue is up almost 40% since Huuve took over the posting. Customers mention our posts at the counter now.
Advertising
Run your marketing on Google Ads.
Manage search and display advertising on Google.
Google Ads is coming to Huuve soon.
The audience
Who you reach on Google Ads.
Captured intent: the search term IS the declared need, typed by someone actively looking. Search ads harvest demand that exists — they do not create it — which makes this the most honest paid channel and the first one a business with existing demand should master.
Best practices
What works on Google Ads.
What works
Start with search on buyer-intent keywords (your product + 'near me'/'buy'/problem phrasing), exact and phrase match, one theme per ad group.
How to write
Headlines that mirror the search query convert; state the offer and differentiator, not the brand story.
Good to know
Negative keywords weekly. Let a campaign exit learning before judging (2 weeks or ~30 conversions).
What to measure
Conversions and conversion value against the search-term report; cost per conversion against margin, not against benchmarks. Clicks and impressions are spend, not results; impression share matters only on terms that convert.
What to avoid
Broad match with no negatives; generic head terms on thin budgets; judging before learning completes (~2 weeks / 30 conversions); homepage landings; PMax as a black-box crutch.
What Huuve does for you
What Huuve does with Google Ads.
The search-intent lane: ads on the queries people type when they are ready to buy what the campaign is about.
Start advertising on Google Ads.
- 1Connect Google Ads
- 2Approve your ads
- 3Go live
Sofie, founder
Willow & Bend · Yoga studio
I switched on TikTok and our intro course has sold out twice since. It felt like a mountain. It was one tap.
Daniel, ceo
Fieldbook · B2B software
LinkedIn runs itself in my voice now, and two demo calls a week come from it. Best marketing decision we made this year.
Start your marketing now.
Connect Google Ads and try it today. You see every ad, the budget and everything Huuve does. Nothing runs before you say yes.
First week $29. Cancel anytime, in two clicks.